Banner and Flag Basics
The first thing to keep in mind is that a banner or flag should not be used to sell your product or service. In fact, if you do so, you are likely to alienate potential customers and they will probably not return. Your goal is to convey your message, which can also be conveyed by writing on a poster or flyer.
Having said that, there are some cases where you may want a banner for branding purposes — for example, when you want to create an identity for your company (such as when you are opening up for business). If your audience has a strong association with the brand name, the use of a banner may make sense. It is important that the banner be simple and easy to read and understand.
If rather than being used as part of your marketing campaign, the banner is designed only as part of a larger theme such as an exhibition program or event, it can still have its place in promoting your product. A good way of doing this is by using both sides of the same banner:
The Importance of a Unique Design
When designing your outdoor signage, you have to think about the message you want to convey. The reason for this is simple: if you don’t know what your signage is trying to say, then it’s very hard for people to remember what it says and therefore, it won’t work.
If your signage doesn’t communicate the message you want it to communicate, then you have wasted your time going through all that work of making a sign that does not communicate the message you want it to communicate.
One way of doing this is by having a unique design for every single sign-on all of your sign. This will be something that people will remember and thus, tells them what their sign should say.
However, there are other ways in which they can be clever with their promotional design—for example, using different colours or patterns or fonts etc.—to get them to remember what they are trying to say. There are a lot of options out there when choosing how they can do that: how long do they need their signage to be visible? How much focus do they need on one part of their logo? What kind of attention do they need? These things all come into play when deciding what type of promotional design works best for your company.
Commonly Used Promotional Flag Designs
The number of promotional flags you need to use to communicate your event or brand is non-negotiable. You need at least two, but you can probably increase it to three or four.
The most important factor for the design of your banner is that the message you want to convey should be consistent with the overall feel of your brand and company. For example, if you have a company that sells cushions, then it would be inappropriate for a promotional flag design that showed images of cushions. However, if you are running a journalism workshop on how to write better stories and promote them better, then it would be perfectly acceptable and effective for a promotional flag design that showed images of journalists writing stories and promoting them via social media.
There are many different ways in which you can use promotional flags or banners. A way to use them is by displaying them at events where people are likely to see them (e.g., conferences). Having the right banner at an event might be important so as not to detract from the event itself; however, sometimes such banners get in the way when they distract from what’s going on (e.g., on a conference table). So sometimes having banners at events is not as effective as having them in public spaces where people won’t see them, but only when there is no other option available (e.g., when no space exists).
Another tactic would be having a part of your company logo (or some other company image) appear on an ad banner during your event to draw attention to the event and encourage people who might not normally attend it.
It’s also possible to have multiple banners or flags during an event using similar principles; however, make sure each one covers different aspects of your brand/event/company in order not to distract from what was originally intended by having multiple pieces of marketing material together (i.e., each must communicate something different about your brand/event/company). One specific thing you should avoid doing is having any kind of advertising within your promotional flag designs so that they do not get in the way when they are hanging up anywhere near large crowds with lots of people looking at them all day long; this may cause some frustration among attendees who think they’re being advertised upon walking through the crowd and getting distracted by those annoying advertisements along with everyone else who has nothing better than their own thoughts about potential dangers associated with attending an event organized by someone else.)
Have Your Promotional Flags Professionally Printed
Have a beautifully printed promotional flag or a banner on display. This is a great way to showcase your company, products and services. It can be used for promotions, events and promotions. It’s an affordable way to market your business.
Fees vary depending on the size of the banner, the number of colours and the full-colour printing process. The print shop will need to produce the logo in black and white in order to ensure optimal colour reproduction. The logo should be included with your design so that it gets properly transferred into the printed product or sign.
The printed material should be easy to read and set up in a way that makes sense for you as well as your visitors. Promotional flags are designed with minimal effort which is why they are often used by small businesses that don’t have a lot of space at their disposal.
Tips for Successfully Using your Banners or Flags
Let’s say you’re running a great new app and launch day is coming up. You want to get your app into the hands of as many people as possible, but you don’t have time or money to pay for the kind of advertising that might help you reach the masses.
That’s where banners and flags play a vital role. They can be used in a variety of different ways, depending on what type of promotion you want to do:
• Banners: Banner ads are used as advertising displays on websites or in magazine articles, which is probably one of the easiest ways to use these displays. A good way to display your brand name on these is with an animated banner ad. This is often very simple and low-cost, meaning it can be set up quickly and easily. These banners can be in black or white lettering, using fonts that aren’t too flashy (but aren’t too boring) for maximum effectiveness.
• Flags: Many businesses like to fly flags with their logos on them, particularly during special events like conferences or trade shows. These flags are cheaper than banners and also have a higher visual impact because they stand out from the background much better — so if you have a conference coming up, for example, give yourself some extra time to make sure you have enough flags set up before the event starts!
One thing to note: even though these flags are cheaper than banners (and will cost less per banner), they won’t necessarily be more effective at drawing attention if you only use one flag per banner (like I did in my example) — usually they will actually draw more attention if they are used together (more people will see two at once).